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Welcome to AJ Marketing's latest insight on the vibrant Indonesia market! Indonesia is an emerging economic powerhouse with a rapidly growing middle class, widespread digital adoption, and a flourishing entrepreneurial ecosystem. This unique blend of factors has made it a key player in Southeast Asia's evolving business landscape.
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Indonesia is a country of over 276 million people and is one of the fastest-growing eCommerce markets in Southeast Asia. As a business, it's hard not to notice the immense potential of this market. With the rise of digitalization and increasing smartphone penetration rates, eCommerce has seen tremendous growth in the country over the past few years. Did you know that Indonesia is the 10th largest market for eCommerce worldwide? It’s even predicted to have a revenue of US $52,930.1 million this 2023.
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Are you interested in marketing and advertising in Indonesia? Indonesia is a unique country with over 1,500 ethnic groups and a population of more than 280 million people. This may seem overwhelming for new businesses, but don't worry, there's a silver lining.
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Last month we warned that Indonesia’s trade performance could easily continue to contract in February 2023, thereby continuing the trend we have seen since August 2022. Moreover, February is a short month, and therefore it typically has trouble to compete with other months in terms of trade activity.
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Pendapat yang diungkapkan di bagian ini adalah pandangan penulis pribadi atau orang yang diwawancarai dan tidak mencerminkan pandangan Indonesia Investments. Para penulis bebas untuk mengemukakan pendapat mereka menyangkut iklim sektor bisnis di Indonesia. Fakta yang disajikan di dalam kolom ini adalah hasil penelitian penulis sendiri atau diambil dari sumber yang ditunjukkan, baca ketentuan umum.