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Today's Headlines Footwear Production
When – at the start of January 2022 – we heard Firman Bakri, Executive Director of the Indonesian Footwear Association (Asosiasi Persepatuan Indonesia, Aprisindo), say that Indonesia’s footwear exports are expected to hit an all-time high in full-year 2021, it caught us by surprise.
Indonesian footwear manufacturers urge the government to remove leather from the quarantine requirement in order to improve the competitiveness of the Indonesian footwear industry. Indonesia's footwear industry imports about 70 percent of its leather consumption (while Indonesia exports most - if not all - of its domestically-made premium leather).
Sales of footwear products (shoes) in Indonesia fell 10 percent year-on-year in the first quarter of 2017. This bleak performance is attributed to Indonesians' weak (consumer) purchasing power. Meanwhile, domestic footwear manufacturers only saw modestly rising demand from abroad compared to one year ago. Therefore, Indonesia's footwear exports have remained rather stagnant.
Adis Dimension Footwear, the local Indonesian unit of American multinational footwear and sportswear manufacturer Nike Inc, announced it is preparing a new USD $60 million factory in Majalengka (West Java). This new factory, which will produce the Nike brand shoes for the growing global market, is designed to have a production capacity of 10 million pairs of shoes per year. Harijanto, Chairman of Adis Dimension Footwear, said the plant is a long-term project. While the plant is under construction, human resource training has already started.
Indonesian Industry Minister Saleh Husin inaugurated the new USD $60 million shoe factory of Changshin Reksa Jaya in Garut (West Java) which will produce Nike branded shoes. The shoe factory has an annual production capacity of 15 million pairs and will provide employment to 5,500 people. Reportedly, all of the shoes produced at this plant will be exported to Europe, USA, and other parts of Asia. Minister Husin stated that the new factory is highly appreciated as it will boost the country’s non-oil & gas exports.
Foreign investors continue to be concerned about rapidly rising minimum wages in Indonesia. In Indonesian media it was reported that a total of sixteen investors, mostly from South Korea and Japan, cancelled their plans to establish footwear factories in Indonesia due to uncertainty over Indonesian minimum wage growth. In the last couple of years, minimum wages in Indonesia have grown sharply, possibly as a result of politicians looking for popular support ahead of regional elections.
Domestic sales of footwear in Indonesia declined 20 percent (y/y) to IDR 4.8 trillion (USD $393 million) in the third quarter of 2014 according to data from the Indonesian Footwear Association (Asosiasi Persepatuan Indonesia, abbreviated Aprisindo). Meanwhile, exports of Indonesian footwear declined as well but not as much as domestic sales. In fact, in terms of value, footwear exports increased due to the rupiah exchange rate that has depreciated considerably against the US dollar.
Latest Columns Footwear Production
Exports of shoes (footwear) from Indonesia could reach USD $8 billion per year in the foreseeable future, from USD $4.5 billion currently. Eddy Widjanarko, Chairman of the Indonesian Footwear Association (Aprisindo), said local footwear factories in Indonesia are currently only operating at a utilization rate of between 50 and 60 percent, implying a significant portion of local production capacity in the shoe industry remains unused. Widjanarko is convinced earnings from Indonesia's shoe exports can double by raising production while still relying on the nation's traditional shoe markets: Europe and the USA.
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