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Today's Headlines HM Sampoerna
Market share of HM Sampoerna, Indonesia's largest tobacco company, has declined. In the first half of 2017 the company's market share fell to 32.9 percent from 33.4 percent in the same period one year ago. Falling market share is related to the lower production volume of the company as well as falling cigarette consumption of the Indonesian people. HM Sampoerna is controlled by global cigarette giant Philip Morris International.
The year 2015 has been a tough year for Indonesia's tobacco industry due to an 8.7 percent increase in excise on tobacco products in early 2015 and people's weakening purchasing power amid the country's economic slowdown. During the first nine months of 2015 sales of cigarettes in Indonesia fell 1.3 percent (y/y) to 232 billion cigarettes. Next year, challenges will remain as the Indonesian government prepares another tobacco tax hike (23 percent). However, people's purchasing power is estimated to improve as economic growth may accelerate.
The 'Top 100 Indonesia brands' ranking, issued by UK-based brand consulting firm Brand Finance, has a new leader. On top of this year's list is majority state-owned telecommunications firm Telekomunikasi Indonesia (Telkom) with a brand value of USD $2.8 billion, replacing Indonesia's largest tobacco company HM Sampoerna (which fell to fourth position in this year's ranking). Other Indonesian top brands are tobacco producer Gudang Garam and Bank Mandiri, Indonesia's largest bank (by assets).
Indonesia’s largest cigarette producer, Hanjaya Mandala Sampoerna (HM Sampoerna), narrowed the price range for its 4-to-65 rights issue from the range of IDR 63,000 - IDR 77,000 to the new range of IDR 65,000 - IDR 77,000 per share. HM Sampoerna, the local unit of global tobacco giant Phillip Morris International Inc., aims to collect USD $1.4 billion through the offering of 269.7 million shares. Reportedly, the company will take orders from institutional and retail investors starting from Monday (21/09).
In order to generate more tax revenue in 2016 the Indonesian government plans to raise tobacco taxes by 23 percent (as mentioned in the draft of the 2016 State Budget). This plan resulted in concern among Indonesia’s cigarette producers as the country’s purchasing power has already been curtailed amid the nation’s economic slowdown and high inflation. Contrary to the global trend, the Asian region recorded solid tobacco sales growth in recent years but now these countries seem to join in on anti-tobacco measures such as higher excise taxes and large pictorial warnings on packages.
Indonesia’s largest cigarette producer, HM Sampoerna, is expected to go-ahead with its planned rights issue despite weak market conditions. HM Sampoerna, subsidiary of USA-based global cigarette and tobacco giant Philip Morris International, needs to meet a recently-adjusted minimum free-float requirement on the Indonesia Stock Exchange (IDX).
In order to comply with new rules, Philip Morris International Inc. will increase the free float ratio of its Indonesian unit HM Sampoerna on the Indonesia Stock Exchange (IDX) from 1.82 percent to 7.50 percent. Per January 2016, all listed companies on the IDX are required to have at least 7.5 percent of their shares in public hands. Currently, however, Philip Morris owns 98.18 percent of HM Sampoerna, Indonesia’s largest cigarette manufacturer and among the largest Indonesian companies listed on the IDX in terms of market capitalization.
HM Sampoerna, Indonesia's largest tobacco producer by market capitalization (controlling about 23 percent of the Indonesian tobacco market), plans to increase its free-float shares by 5.68 percent (valued at USD $1.27 billion) in order to meet the minimum free float requirement of 7.5 percent set by the Indonesia Stock Exchange (IDX) in a regulation introduced in January 2014 and which will come into effect on 30 January 2016. By this date all listed companies on the IDX must have a minimum free float of 7.5 percent.
Indonesian tobacco giant Hanjaya Mandala Sampoerna (HM Sampoerna), subsidiary of Philip Morris International, is studying the requirement to increase its free float ratio from (a mere) 1.82 percent to 7.50 percent. Last year, the Indonesia Stock Exchange (IDX) announced that it would force listed companies to offer at least 7.50 percent of their enlarged equity to the public. This rule will come into effect in January 2016. HM Sampoerna is the third-largest Indonesian company in terms of market capitalization (IDR 295 trillion).
In terms of market capitalization, the largest listed company on the Indonesia Stock Exchange (IDX) is now Bank Central Asia (BCA). BCA, Indonesia’s second largest bank by assets, managed to surpass HM Sampoerna and Astra International at the end of 2014 with a value of IDR 320 trillion (USD $26.6 billion), or 6.1 percent of total market capitalization of the IDX (IDR 5,228 trillion). Despite tougher conditions in Indonesia’s financial sector (amid a higher interest rate environment) shares of BCA rose 36.7 percent in 2014.
Latest Columns HM Sampoerna
Shareholders of the largest cigarette manufacturer of Indonesia, Hanjaya Mandala Sampoerna (HM Sampoerna), approved the company's plan to execute a 25-for-1 stock split. The move, aimed at making shares more affordable for retail investors thus boosting liquidity, will raise the company's total outstanding shares to 116.3 billion pieces. Since 2005 HM Sampoerna has been owned by international tobacco giant Philip Morris. The US-based company controls a 92.5 percent stake in HM Sampoerna.
Indonesia's slowing economic growth, weaker purchasing power and an 8.7 percent increase in excise on tobacco products (in early 2015) had a relatively small impact on the financial performance of Indonesia's listed tobacco companies HM Sampoerna, Gudang Garam, Bentoel Internasional Investama and Wismilak Inti Makmur. Whereas companies active in various other sectors of the Indonesian economy were plagued by falling revenue and profit figures, these tobacco firms still posted solid gains in revenue and - to a lesser degree - net profit growth. This shows that Indonesian smokers are faithful to their "death stick".
One of the last decisions of the Susilo Bambang Yudhoyono administration before being replaced by the new Joko Widodo-led administration was to raise the tobacco excise by an average of 8.7 percent per 1 January 2015. This excise will be applied to all tobacco-related manufactured products. The higher excise, stipulated by a Finance Ministry decree, will boost state income and will also help to curb smoking. About 65 percent of Indonesian men smoke, supported by the cheap price of a package of cigarettes.
Widespread cigarette consumption among Indonesians (especially men) can have a negative impact on the country’s current demographic bonus. One of Indonesia’s strongpoints in terms of economic make-up is that it has a large and young, thus potentially productive, population. Indonesians in the productive age (15 to 64 years) outnumber those that are categorized as youth (below 15 years) and elderly (over 65 years). This large productive group should provide a boost to Indonesia’s economy in the next two decades.
